Campaign 14-12-2010

In these lessons we went over all Blog work and labled it all with the lesson objectives that we should be including to make it easier for the moderaters to amrk and also to show that we have a good understanding. I had to go early from this lesson so I couldn't do very much.

In the lesson we had with Miss Brogan we went over are plans to do with the next Unit of work "Scene" which we are going to see the play "warhorse" in London.

Another Idea about why plan A failed. LO2

I volenter at Bright Sparks in my spare time and we have had to try and orginaise a film festival. The target audience that we choice for this was teenages. In are evauluation setion that we had we talked about ways that we could have made it better and one of the intersting things that my leader Nat Jodes said was:
"I think that when ever we try to do something (eg organise something or a new product is made etc.) that the target audience we always go for is typically teenages, but I think that we have to face facts and some teenages are just lazy they can't be bothered really to do anything. "


This is the Creative Arts East BrightSparks Logo which is the company that Nat Works for.

Campiagn: 07/12/2010 Objective 5.4

Today we worte letters to our charity explaining what we had done so far with the campaign. This included the trip to Borwick Road posters Leaflets etc. The letter explains about our progress so far including the lack of donations (this could be because of the time of the year where parnets have a lot to do anyway and are being asked to donate to Christmas fairs and charity shops e.g the blue bags that come through the door.)
This also highlighted how sucessful we had been in promoting the piont of a charity to younger children.

We also updated our blogs with the work that we hadn't done so far.

Plan A failed, launch plan B 5.4

So far with our campaign we have made posters and went to the drama studio , to collect donations, on the 16th November and nobody was there. We had reached a grand total of 0 donations. This could have been because of the way that advertised (just by poster wouldn’t have been enough to get the message across.) but it was quite bad considering that there’re over 1600 people in the school. Now we went for Plan B using the teachers as target audience. So that is what we have done. This is the leaflet that we have designed for teachers, so fingers crossed that we get some donations now or we may have to launch plan C.

Campaign Work for 23rd November

We spent this time going over are plans for Browick road. These have now had to be changed slightly because people in our group found it slightly confusing. We got in to groups to practise what we have been doing so far.

We just went over everything so that we were ready for next week we also had to take certain things into consideration like if a child was too quiet or too loud.

Trip to Browick Road 5.4

Today (30th November) we visited Browick Road infant school to raise further awareness of our charity shop the RSPCA we have been planning this for quite sometime.

It stated off okay but we had to change are plans around a little because we were missing quite a number of people due to bad weather conditions. This meant that people like me and Ryan helped out in the performance groups (I filled in as one of their toys in Sam's groups performance with Cathy, Jacob and Sam) because of this I didn't have a costume so the performance was more improvised than it should have been due to the amount of snow and the trouble people had getting into school.

This meant that we only had 4 people out of our group of what should have been 7. Additionally we didn't have any name stickers because Chloe said that she would bring them in and also because she had updated our plan. This meant that what me, Jacob, Ross and Cathy did was improvise.

This didn't matter because the young children were really into TIE because at Browick road children aren't given the opportunity to do drama on a regular basis, if at all. This meant that they were excited and happy about working with us.

When we started off in the classroom we asked the teacher if we could have some stickers to use to write out are names on them so the year 2's could relate to use but didn't do one for each of the year 2's because we decided that it would take far to long to do and we had already lost a lot of time waiting for people to get in and sort out arguments for people who arrived to late to walk down with us to Browick.

Then we went into some games. We played the traffic light game and the 30 second game during which Jacob was hiding the jigsaw pieces with detachable letters around the room the idea was that one person would find a big piece, then they would have to remove the letter and give it to someone without. This was to encourage the idea of sharing (we had planned this to be toys that the children brought in but only 1 child brought in a donation ,an Ice Age toy -free from a happy meal which meant that yet again we had to compromise our plan.)

After the games we got them to sit down and watch Cathy and Ross’s performance about sharing (Cathy had to steal a toy from Ross without asking.) We then had to get the children to shout out what was wrong with it.

We them shared out the toys that we had brought as well as some of the books. They them had to come up with ways of sharing, this was a physical side of TIE because they had to act with props at the same time. This means that it gets them to inter-act more than a TIE performance at our school might allow.

After this we did another activity that involved working with other people which is also what charity is about. This game involved them getting into pairs and then giving them certain parts of the body that they could use while still holding each others hand so for example we could have said “three feet” and one would stand on 2 feet and the other would stand on 1 foot while holding onto each other.

At the end we got them to sit down and do the questionnaire but this also didn’t go to plan because we didn’t have enough time to ask boys and girls 7 questions that we had prepared. So instead we asked 4 simpler questions (the results can be seen at the end of this post) we had just enough time to do this and ask a few questions like

“can you give us a few examples of charity?”

We had a few answers:

“The RSPCA”

“Children in need”

We also had a little silly ones like

“The zoo” and “Spotty day” –this turned out to be what they did for children in need day.

Overall I think that they day went well good points for me were:

• The performance at the start.
• Explaining and playing the games because we didn’t have any really trouble some children or really quiet children. It seemed to be a very well behaved class.
• The game of hiding the letters and the sharing games because it was interesting to see how much they knew about sharing.
• And the questionnaires because it was good to get feed back also some of the answers were slightly funny.

Things that we could improve on were:

• Having more time, because we started late and had to finish early but it would have been worse if we had run out of things to do.
• Also getting the children to bring in the donations.

Barnardo’s children’s charity. 5.1 #3

Barnardo's is a children’s charity that runs 415 projects across the UK and works directly with over 100,000 families providing services for children in poverty, young carers or children who have been sexually exploited.

It started was by Thomas Barnardo, he came up with the idea when he came to London and saw 4 young children sleeping rough on the street. In 1867 he started up a Ragged school that started to help young, venerable, and neglected children of East London. His work still continues today. He died in 1905 by which time he had started a charity that now had 96 homes and cared for 8500 children. Today this figure is well over 100,000 children and families a year.

They launched what some would describe as disturbing posters. This one is one of many that show babies and toddlers with alcohol, or injecting drugs. These are to demonstrate what their adult life will be like if people don’t give money to the charity to help millions of children around the UK. These photos are powerful and emotive. It’s also powerful because you don’t see children in these situations other charity’s like NSPCC don’t use images that are this powerful and that demonstrate the point in this way.

This again is an extremely powerful image. It shows the effect that child abuse could have in a very negative way it. It also uses children to really imply what is going on here.

This is the most disturbing as if you see baby photos they are normally cute and cuddly in this one you see the harsh truth that is the amount of children born in to poverty.

In conclusion many of these posters are shocking but at the end of the day they are to make a point and persuade people to donate to charity and after looking at these photos I certainly would. 

Questionnaire for Browick Road LO2

1)      Did you enjoy today?

2)      Did you understand about sharing and donating?

3)      Do you think that you’ll donate more to charity?

4)      Do you understand what happens when you give to charity?

5)      Do you know where your local charity shops are?

6)      Do you know what a charity is?

The way that they will answer it is by putting their hand up when they are completly happy (smiley face), sort of happy (straight face) and don't understand at all( sad face).

The girls will answer in this table (in the white boxes we will write in the numbers.)

 And this is the boys answers

Video Journal

On the 9^th of November 2010 we attended a VIDEO JOURNAL session

with Jackie Heffer-Cooke. She has worked on TV shows such as Graham Norton, Loose women, on the News and on the Sports, also on future radio, and has also worked for Anglia TV. She now has her own company called surfing cow productions.

She works as a producer which means that her roles are:

• Good idea: or develop other people ideas.
• The ability to make them happen.
• A clear angle on what they want to happen at what times.
• Good narrative (clear for the audience)
• A very clear format.
• A good script.
• Paper work completed (including health and safety.)
• Sees issues before they have a chance to affect other people off and on set.
• A good understanding of media law, compliance, ethic balance and a general sound editorial judgement.
• And is responsible for sticking to the budget.

She has also worked as a director where you have to be in charge off:

• Lighting
• Camera angles
• And actors

We learnt about video journals so that we could use them on are blogs to display what we have learnt in new interesting ways with out just writing or using photos.

What you need to make a video journal is:

• A camera.
• An idea
• Somewhere good to film.
• Creativity
• A clear format.
• Good planning.

She said that video journals have to be:

• Creative and interesting.
• Formatted correctly.
• Needs a beginning (introduction) middle and end (conclusion).
• It needs good structure.
• It also needs to be useful.

Key points:

• An idea is called a peg (keeps every thing together, can hang an idea on it)
• Logger have to write down every said if there isn’t a scripted.
• You would normally have a script.

We also watched the peep show because it’s filmed in a strange way:

It uses thought tracking.

From an eye view. (This means that it needs to be film twice from tow different angles in order for it to work. It takes a lot longer. )

We learnt how on shows for the X-factor they use VT’s to fill gaps while the next acts prepare, set up on stage.

This is a 10 step guide on how to format a VT:

1. Promo buffer.
2. 2. Last weeks show clips.
3. Promo buffer.
4. 4. An interview with producer/host about last week. C/a last weeks clips with voices layered over the top.
5. Biographical incite with photos etc.
6. Promo buffer.
7. Interview with produce/ who ever about this week.
8. Actuality of this week’s behind the scenes.
9. Interviews with judges about what their looking for this week, actuality and rehearsals throughout.
10. Promo buffer.

We also learnt about off screen on screen interviews:

Off scene – you just see them answer the question and including the question in the answer.

On screen- you often see and/or hear the interviewer.

This has been very useful to me and I hope to use some off this to show how I made my felt balls, and also to show what problems I over came by using a video dairy etc.

Campaign lesson review 09-11-2010 5.4

We printed out the posters that we needed to up around the school to advertise for are collecting donations. We put them up in the 3 different blocks.

Additionally we finalised Browick road plans to make sure that every one was fine with it.

We also updated are blogs. We rehearsed for are TV adverts that we filmed after lunch. Ares is based on the A team but we called it the CAM team.

I think that are TV add was good because:

It was funny (a spoof of the A team).

It will be remembered for being funny.

I think that we could have improved out TV add by:

Preparing a little bit more and getting the guys dressed all the same with toy gun etc. but no body had that kind of thing and we can edit it in later.

Browick Road. Laura's Group 5.3/5.2

Trip to Open

Trip to Open Youth Venue on 12^th October 2010.

The Creative industries student convention was chance for us to get out into the local area and find out what jobs we could get in the creative industries. It was a very interesting day, however at points it was a little boring as it was designed for people older than our age group; so I found it a little bit hard to take in.

The day was spilt into 6 talks, roughly an hour each. We then had a break/interval where we could ask people questions on a one to one basis- this was really good as it meant that we could ask without being embarrassed. We had talks on:

Music (Adrian Cooke)

Dance (Derek Purnell)

Performance (Tony Scannell)

Graphic design (Bobby Barrage, Alex Jefferies)

Animation.  (Steve Bjork, Tim Edwards)

It was a good experience and I learnt many things:

·        To get into a dance school you have to do singing and acting so that you are a well rounded performer.

·        There are many different jobs that are needed at a dance school. (such as costume designer, lights specialist)

·        Acting is good but you need to get into a drama school if you really want to do it.

·        Graphic design is used in campaigns all the time.

·        Many times it helps to be original.

·        Used for a wide range of things (e.g. posters, TV, book, logos, CD covers, and arts.)

·        In graphic design and animation you really have to listen to the target audience.

·        In music many undiscovered bands make money by TV shows using a song by them this means that people who are watching the TV show will likely remember that song so the band will sell more ( for example I watch Gossip Girl and on the show they tend to use less well known pop songs. They have a CD on iTunes that is called OMFFG featuring music from the series. In episode 7 season 1 at the end they used a song called “With Me” by Sum 41 which many people – including me- have brought because it was in the show.)

The two talks that I found most interesting where: Dance and drama. Dance because I have done it since I was little and love it so much. Drama because it was quite a funny one and I was also very interested and learnt good technique (such as what to do in auditions).

At one point I did ask a question to the dancers:

“Do you think that recently films like; step up 3d, Street dance, Fame, and many others have influenced the industry?”

The answer that I got back were mixed many thought that people thought that it only portrayed one type of dance ‘street’ when many of the dancer who where in it have also learnt classical. But most thought that it was positive and has made more boys want to join the industry.

All in all it was a good day and although at times it was a little bit boring it has helped me think about a wider range of jobs that could be available to me with the help of my diploma.

After this trip I went to St Andrews hall to do the Choir festival. It’s a mix of schools in local area that have choirs, each school gets sent the music they need to learn for the festival so the choir members learn it at school. We then have a day of rehearsals and then the performance in the evening. Because of my trip with CAM I had 15 minutes rehearsal time.

We then went in to Norwich because the time that rehearsals finish and every ones ready to go all the buses at school have left and there isn’t enough time so last year Mr Horner said that we should stay in the city. We went to Pizza hut for tea after me and a few friends went into Build a bear workshop and brought a choir mascot (a cat that we named kitty!) It was a really good night but there was a lot of waiting around and by the end of the night I was really tired and my voice was really sore.

Letter to the RSPCA Wymondham

Wymondham High School

Folly Road

Wymondham

Norfolk

Nr18 0QT

Dear Wymondham branch of the RSPCA,

                        I am a pupil of Wymondham High school and as I member of the Creative and Media Diploma have been assigned to help you get more donations for your shop.

                        We would use the skills that we have so far learnt on are diploma. This would involve: TV adverts (using a mixture of drama, theatre studies and ICT editing); Posters (art); Radio board casts (drama and ICT); ands finally leaflets that we could go around town on market days and give them out. We would also distribute these to schools in the local area, as well as organisations and local businesses.    

                        Helping out would be no problem for us as we a range of skills that could be applied to a variety of areas. We would be interested in helping your business. Happily we would help you once we had collected, we would window dress to attract the general public into the shop its self.

                        Advertising we would send a leaflet/ poster into all the local news papers in the area such as:

The Mercury, The Norfolk magazine, and The EDP.

We could also put adverts on radio stations like:

SNYA which are run by young adults in the local area- many of the presenters go to my school.

                        We also have many other ideas which can be viewed on are various blogs. http://www.frosdickl.blogspot.com/, that we can discus once we meet each other properly.

                        Thank you very much for agreeing to let us work with you. We hope that we can make more money to help an extremely good cause –I know what your money does because we have got are pets from the RSPCA in the past. We hope to come and see you soon; these days will mostly be on Tuesdays as we are a mixed group from different schools.

Yours Faithfully

Laura Frosdick,

Beth Copper,

Ryan McGee,

Ross Creighton,

Charlotte Godolphin,

And Freddie Tarrent.

Publications for Campaign 5.2

This lesson we have had to design posters, scripts, radio ads etc. This is so we can begin to pubulise it to the general public.As well as most of Wymondham high; as the posters etc will be put up aorund school.
This is are poster:

This is a leaflet that has been design more for adults so we may put this around town (for example in the Doctors surgery).

This is the front page we've desided to go for a theme with the "We need you" and the little pionting dog that we all love.

The first page gives so detail and history to the Charity overall. Also has detail to many different campaigns.

This page is the same as the last one really just outlining the campaigns.

Giving people information about what they can do to help.

Review For Tiny Giant

Drama Review

 The lights flicker and sputter, leaving us in the darkened hall a girl –well slightly older than 16- appears on stage only to be followed out by a green hatted ninja who she claimed was her “idiot of a little brother.”

Tiny Giant was the name of this very small theatre company. Their play was about road safety. Something that is still slightly important and relevant to us now.

They had very few props but they were used for maximum effect. There was one screen. It wasn’t a very dressed set, which in some ways was better because then you could focus on the actors. They used four chairs to make a car and the living room etc. However sometimes they didn’t interact that well with them (e.g. no one ever opened and closed the car doors which in reality you would have to do.) It think that they could have had more of a backdrop so we could have imagine it better than using the speaker to play music whilst they changed scenes. And in the hospital scene they could have used the chairs again but with a white sheet to cover them up and one for her to hide her face in.

They also had a speaker for sound. It was really only needed for the dramatic car crash scene but was also used in a few other places (I thought that they use of it in the car was slightly superfluous) and it could have been used for them to change the scene instead. 

The costumes were what you expect of a normal family. They had to change for different characters so you could recognise when they were the mum or the daughter or the older mother. Some of them (for example the boyfriends) clothes were very dated.

The acting was amazing. It kept the audience focused and attentive. The principle character: Anne narrated to the audience in a clear way which was also funny because it linked in with the other actors. For example when most people speak monologues or narrations the characters around them freeze or there is no one else on stage however they incorporated hers into the play (the other characters said things like “Stop talking to the walls Anne!”) they had played each part to near perfection and you could really imagine that is was just a normal dysfunctional family.

The little brother (or the Green hatted ninja) had very good accents and they were all roughly the same (so you didn’t have one of the characters from Wales, and then another from Liverpool etc.).

We got a few clues as to what would happen in the end throughout the play as the writer chose to use dramatic irony.

The play was just about a normal every day family who end up getting into a horrible car accident where their daughter Anne flies through the windscreen and ends up losing most of her face and so having to undergo serious surgery. It also included other issues like bullying, sibling rivalry, and boyfriend trouble.

While their other daughter is constantly getting in trouble at school and gets a few letters sent home. It ended with the little brother giving his monologue of what had happened to the family.

I think that the car crash was also done very well. It was extremely dramatic with the sound effects It’ a very hard scene to do on stage with four chairs and a screen for props. It was very intense you could feel the audience holding its breath and gasp when it had happened. It was a clever use of monologue and synchronised action from the other two actors. As for “I was flying between the chairs” they had pick them up and start to spin them.

Although this is based on a true story I think that it was more for a younger audience. Because at the end only about 3 or 4 people put up their hands to say that they don’t always wear their seat belts. It was also a little bit young because of the language that they used. I did find it slightly patronising in places however. Although I do find it slightly relevant as people could get in car accidents similar to this however what they showed is extremely rare to happen.

I felt that we were a little bit too old for it. It think that it would work better for the lower half off the school (years 7, 8 and 9’s). I think that for our year things like:

Drinking,

Relationships;

Clubbing;

Teenage pregnancy;

STD’s;

Friendships;

And work.

Also at out school many people bike, walk or get the bus in. So in some ways we didn’t really need it. I think that if they edited it slightly then they could perform it to younger children because it would stick in there memories more and also help them remember.

There was a part right at the end where they asked you to close your eyes and were asked to imagine someone in your family who sits in the back seat of a car (in my case my little sister). I found this slightly disturbing but did get the point across.

I would recommend this play to another school for younger year but I wouldn’t pay to see it because it’s slightly to short to watch (only about an hour) and the props do need to be improved if they were to perform it in a play like the Theatre Royal Norwich. I would definitely watch this again but suggest a few improvements.

Campaign- Meeting

Today, 5th October 2010, we went into Wymondham to meet and discuss are ideas with are charity shops.

Again everyone there was happy to help us. They showed us the problems that they faced and were happy to be filmed.

They said about the two types of donations they get:

• When people give them a bag of fairly new clothes that are too small or they don't want anymore.
• And when a relitive dies they get a massive bag of very dated old clothes that they can't sell.

They also had a storage container full of clothes. Their shop is acturally part of The Norwich RSPCA. This means that it is a very local chairy. They said that they qualioty of danations was quite good. But they could use more volenters.
They could only take people over 17 or on DofE (Duke of Endiburgh).

I also think that the shop could be tidiedy up a little bit becuase its very had to see anything.

It was a really good insite and gave us lots of ideas. i look forward to working with these people for the next few weeks.

tester for CJ

same

Charity Shop Campaign: 5.1 Understand the nature of a campaign. #2

RSPCA: Royal protection for the prevention of cruelty towards animals.

They have a range of different campaigns but there main aims are:

Ø      To stop people being cruel to animals –e.g. beating them etc.

Ø      Abandoning pets on the side of roads etc.

Ø      And to get people to adopt rescued animals so that they can have a good life.

Other campaigns:

Think Pig:

It’s about the 160 million pig’s bread for meat across Europe every year. They believe that many of these pigs are living in poor and uneatable conditions. They say: ‘If you’re partial to a bacon butty, bangers and mash or a pork roast on a Sunday, then we’re urging you to ‘Think Pig’ when out shopping and make sure what you put in your shopping basket is a vote for better pig welfare.’

The reasons for this campaign are:

Ø      Pigs are highly intelligent creatures.

Ø      They are being caused unnecessary pain in a life that will end in death.

Ø      They have to sleep on base slate floors.

Ø      Poor conditions can increase the chance of tail biting between pigs due to stress.

Ø      Living a life of boredom with nothing to occupy their intuitive minds. 

Chickens:

Over 800 million chickens are breed in the UK for meat alone every year. The RSPCA believes that the quality of life is unacceptable. They are trying to get the EU to make laws clearer labeling of well breed chickens so that people know what they are buying across Europe and to get caterers more involved in using well breed chickens.

Facts about chicken’s quality of life:

Ø      80% of chickens have less space than an A4 sheet of paper.

Ø      Some can only live for around 35 days.

Ø      This can cause heart disease in chickens and other diseases.

Ø      There are kept mainly in the dark.

Ø      There not allowed to sleep for too long.

Ø      They are encouraged to eat more so they grow more quickly.

Ø      They receive ‘Hock Burns’ leg sores caused by wood shavings on the floor. They also cause Ammonia.

They ask people to support them by:

Ø      To check the labels in supermarkets and make sure that they go for organic as it’s the best quality of life for a chicken. Or Freedom foods (although this is not as good).

Since Jamie Olive and Hugh Fearnly-Whitingstalls campaign a few years ago it is shown now that less and less people are buying the cheap chicken and option for more expensive freedom foods as they are conscious of what they eat.

Puppy Trafficking:

It’s when puppies are breed in large numbers for a profit, with the breeders caring little about their welfare. Often puppies will become sick and some may die.

In 2006 some offers did an experiment and brought 6 puppies that had been trafficked. Two were found to have potentially fatal illnesses. That’s a third! Out of the two dogs one died of his illness despite vets doing all that they could to save him.

In 1999 the government brought in laws about Puppy Trafficking. Limiting the number of dogs you could breed with and the number of litters she could have. In Ireland Laws are slightly more relax so many pet shop owner may be buying the Puppies in. You also have to have a license if you are going to sell puppies on a large scale to the general public and they have to be checked by a vet.

They would like to bring in more laws to strictly control breeding and importing pets from abroad. Also to get police etc to enforce these stronger.

They are trying to raise awareness so that the public only buy puppies that they know where to buy them from properly and show that they don’t buy dogs that could have fatal illnesses or cost them alto of money to save.

Facts about Puppy Trafficking:

Ø      They are taken away shortly after birth.

Ø      Many don’t know their mothers.

Ø      They will not be vaccinated against diseases.

Ø      They don’t get the proper nutrients they need.

Ø      They will often be underweight.

Ø      They often have nothing but food and their own waste to play with.

Ø      Some will be sold for animal testing.

On the website there is also a film about this issue. It highlights important key facts.

 They also advice people how to spot puppy traffickers and poorly breed puppies:

Ø      You should see a puppy with their Mother and father; if not the father the breeder should be able to show you a picture of them. If not then be suspicious.

Ø      Get as much background about the puppy as possible.  And beware if the dog comes from outside the UK.

Ø      Ask to see the vaccination card. If the vets details are not on the card or are outside the UK the card could be fake.

Back Off Badgers:

The government this year announced that this year they were going to in certain areas have a badger cull because of a link between badgers with TB and cattle becoming infected with it. Although there is a vaccine that has be administered mainly in Wales the RSPCA are hoping that the Government will reconsider until they get the results from Wales.

Ø      Bovine TB is a strain of tuberculosis (a bacterial disease usually affecting the lungs)

Ø      Bovine TB can infect a wide range of animals including cattle and badgers

Ø      Prior to the pasteurization of milk and the testing and slaughter of infected cattle, bovine TB was an important source of TB in humans. However, control measures now mean that the current risk to human health is considered negligible

Ø      Although bovine TB is serious in cattle if it fully develops, it is very rare to see clinical symptoms in the UK because infected animals are identified through testing and culled long before they show any

Ø      The disease, and efforts to control it, have serious economic implications for farmers and government

Ø      According to Defra, in 2006-7 cattle testing and surveillance in England cost about £44 million and £24.5 million was paid in compensation to farmers for cattle compulsorily slaughtered

Ø      According to the Welsh Assembly Government, in 2006-7 spending on TB compensation and associated costs (e.g. haulage and slaughter) totaled just under £11.7 million

Ø      The RSPCA recognizes that bovine TB in cattle causes massive hardship for farmers whose herds are affected and that there needs to be a sustainable and humane solution

Ø      Over 92% of herds in Great Britain are free of TB, according to the Animal Health 2006 Report of the Chief Veterinary Officer 

Reviewing the EU Lab Laws:

They want the EU to review the laws of animal testing made over 20 years prior. They think that it’s cruel although this will help new drugs. We use rodents to test new drugs for toxin levels so that there shouldn’t be any side affects when humans are tested. Although this isn’t total effective all the time. A few years ago a drug was being tested and burnt off the patients fingers. One man had to re-learn how to walk after having skin grafted on to the souls of his feet again.

They believe that they should consider:

Ø      The necessity and justification for using animals is always critically reviewed.

Ø       Every possible step is taken to reduce the numbers of animals that are used and to significantly reduce their suffering and improve their welfare.

Ø       More is done to speed up the development of humane alternatives

They lobbied for:

Ø      Extension of the law to cover all research which may cause animals to suffer.

Ø       That each country should have a clearly defined and effective system of authorization, control and inspection of animal use.

Ø       That an ethical evaluation which critically assesses the likely harms to the animals involved (taking into account the whole lifetime experience) against the proposed ‘benefits’ of the experiments, must be part of the authorization process.

Facts:

Ø      Over 68,000 people signed our petition calling on the UK Government to work towards ending the use of animals in experiments, replacing them with humane alternatives, and to support the RSPCA position with regard to the new European laws.

Ø      Around 1300 establishments (including universities, pharmaceutical and chemicals companies) use a total of 12 million animals in experiments each year across the EU.

Hunting Act:

In 2005 there was a ban on hunting with dogs. But now there are threats that it could be overturned as the new coalition Government has promised to give MP’s free Reign on this subject. Before dogs where being breed for fox hunting only this meant that they were a threat to people and couldn’t be kept once they became too old.  Today people use drag hunting instead of traditional fox- This is when meat or something with a strong sent is dragged through a particular area and the dogs have to find it first.

Ø      In a survey 75% of the general public didn’t want the ban to be over turned.

The main messages are that animals in the UK need to be better protected. The target audience of the are adults  because of all the technical terms and animal lovers because it would interest them.
Methods to reach them are posters, websites, leaflets, Tv ad etc.
There is a very High sucess rate as it is one of the bigest known charitys in the UK.