It is a national appeal that raises money for children who might have no home, no family, a deadly illness or anything really that can affect the welfare of a child. It is a television aired on the BBC every year; it features a verity of celebrities of all sorts. It was started in the 1980-‘s and has since raised more than £500 million for children’s charities throughout the UK.
HISTORY
Prior to BBC Telethons:
In 1927 the BBC launched a five minute radio broadcast on Christmas day. People donated around £1500 which today is about £27,500, this was spilt up and given to four children’s charities.
The first TV appearance was in 1955 and lasted an hour on Christmas day. The appeals continued on Christmas day until 1979. In this time £625,836 was made. Terry Wogan appeared on the appeals in 1978 and 1979.
CHILDREN IN NEED:
In 1980 the BBC held the first telethon; a whole evening about donating money to children’s charities across the uk. The first year it raised 1 million pound and was presented by Terry Wogan , Sue Lawley and Esther Rantzen.
Every year since the telethon is repeated with Terry Wogan presenting it every year. Many TV shows help out and encourage people to donate by doing sketches for children in need. Additionally many musical acts perform on it along with mini documentary’s about who and what your money goes towards.
Pudsey Bear:
The logo for the appeal is a bear known as Pudsey with a bandage across one eye.
Products:
In November Children in need sells a range of products to help make money for the appeal. Such as T-shirts; cakes; toys etc.
Who does the money go to?
The money goes to a range of different children’s charities and projects around the UK. It is not design just for one charity which makes it more successful by the fact that you will be helping a range of different children with different problems.
Why is it so successful?
I think that it is successful because of a number of reasons;
· First of all the fact that it is children who you will be helping out is probably a major contributor.
· Also the things that you can do to help out like dressing up and sponsored activities many people find it quite fun to do.
· The advertising of it, posters, TV ads, radio ads, internet ads, also help.
· Celebrity support.
There are many reasons why this campaign is very successful it would be a struggle to name them all. I think that this is a great example of a campaign as it has all the key ingredients that you need to make a successful campaign in it. Also if it wasn’t successful then it wouldn’t still be happening after 30years + and still be able to make a difference to so many children’s lives.
News readers dancing to ABBA
For Beth and Charlotte. The cast of Merlin children in need.
Peter Kays all star- a collection of all the cartoon characters together singing and dancing it took well over a year to make.
Eastenders(not the game the real thing) singing and dancing like every year.
Tess Daily, Alesha Dixon and Terry Wogan with Pudsy.
The old logo.
A t-shirt that is sold bearing (not joke intened) the Pudsey logo.
Cute cuddley toy!
Stickers
Nitendo Wii stickers.
Really wonderful helping to poor children... Thanks for sharing....
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